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One if by Land: 30 percent of SurveyBuilder respondents ditch their landline

Inspired by discussion at The Market Research Event, SurveyBuilder decided to put out a survey to their respondents-on-call:   Reliability, cost and comfort top reasons to keep landline active: The...

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Ways Market Research Can Support Content Strategy: Examining Tone,...

Tailoring your content strategy can help you get more leads for your business. Image source: Flickr user 10ch If you’re familiar with the digital marketing world, you’ve probably heard the following...

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Sample Wars, Smart Technology and the Future of Data Quality

By Alan Gould, CEO   Over the last six months in particular, our Instant.ly and Instant.ly teams have built and launched exciting new products, improved existing products, hired top talent and opened...

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Redefining Panelist Profiling

By Scott Worthge, VP, Research Solutions With so much talk about what mobile, big data and so many other “next big thing” topics are doing for market research, there’s much less discussion and focus on...

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